Fragrance & Packaging
Aura.
A premium men's personal fragrance brand inspired by nature.
- Discipline
- Communication
01 — Overview
Rooted in nature.
A fragrance identity and packaging system inspired by the sensory qualities of nature. Aura uses botanical imagery, layered materials and tactile detailing — a book-like opening, a securing tab, a rear push-out and a slimline sleeve — to present the bottle as the central object and make the unboxing immersive and memorable.
- 01Communicate a premium, masculine and nature-inspired identity.
- 02Create a distinctive and memorable unboxing experience.
- 03Present the fragrance bottle as the primary visual focus.
- 04Balance minimal exterior packaging with accessible information.
- 05Use structure to make the package intuitive and satisfying to open.
- 06Introduce tactile details through embossing and layered materials.
- 07Develop a compact system with strong shelf presence.
- 08Reinforce craftsmanship, exclusivity and attention to detail.