DONS.

Repositioning 166 years
of Sri Lankan craftsmanship for a new international audience.

01 — Identity

CRAFTED FOR A NEW ERA.

Every letter set within a perfect square, the wordmark built from a consistent system of curves and geometric forms. Tidy enough to engrave in brass; bold enough for an arrivals hall.

Primary Wordmark

Secondary Logo

App Welcome · Motion

WHERE FURNITURE BECOMES IDENTITY.

The secondary logo is the letter D in isolation — and the core of the loading animation, where the armchair-like form unfurls into the primary wordmark.

Cream#F4EFE6

Latte#B58A5C

Espresso#2A1C13

Deep Espresso#1B1108

Ink#15100B

02 — App

THE WHOLE SHOWROOM, IN YOUR HAND.

One app for the family furnishing a home and the studio specifying a fit-out. Then a guide once they are inside the showroom.

Two iPhones showing the Dons app — the welcome screen and the 166-year story.

The Dons configurator open on the Wagner Chair, choosing upholstery.

A hand places a Dons chair in a room at true scale through augmented reality.

The Dons in-store map for the Cremorne showroom, with a route highlighted.

A Dons Sydney App Clip card on an iPhone lock screen. — **Entering the store**Straight to the showroom and the full range.

A Wagner Chair App Clip card on an iPhone lock screen. — **Ready to explore**Scan a product card and land on the piece.

APP CLIPS — A FASTER WAY TO EXPLORE Wayfinding that takes you to the piece you saved, with in-store concierge at the touch of a button.

See it running.

The app is a live, interactive prototype — browse, configure and walk the in-store flow yourself.

dons.dysam.com.au

Launch live demo

03 — Showrooms

From Colombo
to the coast.

The identity in three dimensions — a renovation for the Colombo flagship, and new-build concepts across Australia.

The Dons Colombo showroom at dusk. — ColomboRenovation concept · Sri Lanka

The Dons Melbourne showroom concept at blue hour. — MelbourneNew-build concept

The Dons Gold Coast showroom concept at twilight. — Gold CoastNew-build concept

The Dons Sydney showroom concept at dusk. — SydneyNew-build concept

04 — Campaign

Hello,
Australia.

Out-of-home for a brand most Australians have never heard of — each placement written for where it lives.

A 'Hello Melbourne' Dons billboard in an airport arrivals hall. — “Hello Melbourne”**Arrivals hall** · the first handshake

A 'Not new. New here.' Dons billboard beside a freeway at sunset. — “Not new. New here.”**Out-of-home** · the line that frames the launch

A 'Now arriving at Melbourne' Dons billboard on a station platform. — “Now arriving at Melbourne”**Rail network** · meeting commuters mid-journey

05 — In-store

Scan.
Then go deeper.

A5 cards for the showroom floor — just the essentials, then a hand-off to the app for the full range.

Three Dons A5 product cards in clear acrylic frames, angled on a lit surface. — Product cardsName, materials, finish and price-from — set in cream & espresso.

A row of Dons A5 product cards showing the scan-with-camera prompt. — Scan with cameraA QR hand-off to the app — acrylic-and-magnet frames, easy to re-merchandise.

06 — Product

Carved timber,
woven light.

Ara — a rechargeable LED table lamp, 3D-modelled for production, that extends Dons beyond furniture. The piece shown here is the 3D-printed prototype.