PACKAGING SYSTEM
Evara.
A refined refill packaging system for a premium home-fragrance brand — three AromaPod boxes and a folded guide.
- Year
- 2025
- Discipline
- Communication
01 — Overview
An identity shaped by atmosphere.
A home-fragrance refill system of three AromaPod box designs and a folded instructional insert. Each package uses colour and imagery to communicate the fragrance notes and atmosphere of its scent, while the internal guide makes installation and maintenance clear and intuitive.
- 01Establish a luxurious, warm and premium brand experience.
- 02Visually express the mood and fragrance profile of each scent.
- 03Create a distinctive and captivating shelf presence.
- 04Make refill installation simple and intuitive.
- 05Clearly communicate maintenance instructions.
- 06Balance refined presentation with practical functionality.
02 — Packaging design
Three scents, one system.
Aqua Fluidity, Lucid Orchard and Velvet Noir — each cube box uses its own colour and imagery to capture the fragrance, held together by a single, considered system.
03 — Folded sheet design
Clear at every fold.
A folded insert that pairs a four-step AromaPod replacement guide with diffusion, care and storage information — simple, visual and quietly on-brand.
